About Us
Glowing with Intention
Our Mission
Our mission is to be your guide to sustainable, clean, ethically-produced beauty and wellness. We connect you with destinations, events, practitioners, and products you can trust. Why? Because of the So Very Promise.
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The So Very Promise
All businesses and products featured on the So Very List must meet the following requirements:Â
- Green/Sustainable
- Clean/Free of Toxic Ingredients
- Ethically Produced
- Third-Party Endorsement
Sourced from Around the Globe
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Our Designers
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Author: Micole Cohen Richter
Founder of So Very, Micole has worked in beauty PR for over 20 years. She's passionate about wellness, sustainability, beauty, and style. She's happiest on a sunny day at the beach, indulging at a spa, or in a hot vinyasa class.
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