GREEN & CLEAN BUSINESSES • so very list • GREEN & CLEAN BUSINESSES GREEN & CLEAN BUSINESSES • so very list • GREEN & CLEAN BUSINESSES
Hi, fellow beauty, wellness, and fitness lovers! Wondering where this So Very business originated? I began styling myself at the age of 2, performed my first manicure in kindergarten (on my classmates using polish I borrowed nabbed from my mother’s beauty closet), and was a bona fide beauty-obsessed, Seventeen and Sassy-reading, hairstyle-experimenting, aerobics-loving teen by the time I reached high school. I never knew working in beauty was an option until I graduated from college and discovered public relations, my gateway drug to the beauty industry.
Our mission is to be a women’s guide to beauty and wellness destinations, events, practitioners, and products that are sustainable and clean. It is a trusted partner to women seeking high-quality products and treatments that meet their particular needs and desires.
So Very is a mashup of a beauty/wellness online magazine and our So Very List, a directory of professionally vetted destinations, from beauty boutiques to fitness centers, from salons to spa, meditation centers to health and wellness practices. Each listing will let you know which awards and accolades a destination has received (from national/local media and industry organizations) and will provide information as to eco-responsibility and/or awareness, clean or organic ingredients or products used, etc. In addition to the directory, So Very includes an events listing section where you can find everything from yoga retreats to beauty festivals to meet-ups with pros to shop sales.
My career in beauty PR spanned 20+ years, during which I learned to anticipate industry trends, package stories for clients, and build excitement around launches. I loved hosting events and facilitating brand/product launches alongside founders, inserting newsworthy elements to entice editors.
As I worked with industry leaders, I became attuned to shifting trends in ingredients and manufacturing techniques. Some products were questionable, while others were natural and safe, like the client whose sales trainer took a bite out of a jar. I shopped among Hollywood’s A-list for the best in beauty, including many ahead of the natural/organic trend.
While learning about luxury, household, and cosmeceutical products, I struggled with cystic acne and IBS-D, not realizing the connection between gut health and skin.
Despite a “healthy” diet and exercise, exhaustion set in and it took over 20 years to find a medical professional who could help. Functional medicine transformed my health within six months, and I now prioritize regular checkups to stay in optimal shape both physically and mentally.
I wanted to create a platform for like-minded individuals who share a passion for beauty, wellness, and fitness, while also prioritizing sustainability and ethical brands. Thus, I created So Very, a company that promotes products and services that align with these values.
Our platform is transparent, allowing consumers to make informed decisions about their purchases, and we only showcase the best in the industry.
Everything promoted by So Very is eco-friendly, green, non-toxic.
We stand by female entrepreneurs.
No snark or comments at the expense of another human being.
We need to take care of our mind, body, and spirit in order to be well.
We don’t include customer reviews as they are too often biased for or against brands (See value above).
We value people from all backgrounds and strive to include a diversity of brands, businesses, and people in our content.
We aim to serve our readers and partners with quality content that adheres to our values.
Everything we promote meets our high standards for efficacy, clean and green properties, and style.
