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GREEN & CLEAN BUSINESSES • so very list •  
GREEN & CLEAN BUSINESSES • so very list •  
GREEN & CLEAN BUSINESSES • so very list •  
GREEN & CLEAN BUSINESSES • so very list •  
GREEN & CLEAN BUSINESSES • so very list •  
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The So Very Standard

At So Very, we carefully curate our directory to feature beauty businesses that align with three fundamental questions:

Is it safe for people?

We look for businesses and products that:

  • Use ingredients that are safe, non-toxic, and gentle on the body
  • Avoid harmful chemicals, including phthalates, parabens, and synthetic fragrances
  • Prioritize transparency in ingredient lists and formulations
  • Focus on products and services that support overall wellbeing
  • Maintain high standards of safety and hygiene in their practices

Is it safe for the planet?

We seek out businesses that demonstrate:

  • Commitment to sustainable packaging and materials
  • Responsible waste management practices
  • Water and energy conservation efforts
  • Thoughtful ingredient sourcing that doesn’t harm ecosystems
  • Consideration for their overall environmental impact

Does it have clean, sustainable, transparent supply chains?

We value businesses that:

  • Know and openly share where their ingredients come from
  • Work with ethical suppliers and partners
  • Support fair labor practices and living wages
  • Prioritize sustainable harvesting and production methods
  • Build long-term relationships with their suppliers

Our Commitment

Every business featured on So Very has been personally reviewed to ensure they meet our standards for safety, sustainability, and transparency. We continually research and stay informed about:

  • Ingredient safety
  • Environmental impact
  • Industry best practices
  • Sustainable innovations
  • Ethical business practices

While each featured business may be at different points in their sustainability journey, all share our commitment to clean, conscious beauty that’s good for people and planet.

Types of Businesses We Feature

Product-Based Businesses

Clean beauty brands and retailers offering:

  • Skincare
  • Haircare
  • Makeup
  • Body care
  • Wellness products

Service-Based Businesses

Practitioners and professionals providing:

  • Skincare treatments
  • Hair services
  • Massage therapy
  • Wellness services
  • Beauty treatments

Venues

Spaces dedicated to clean beauty including:

  • Salons
  • Spas
  • Wellness centers
  • Beauty retailers
  • Treatment rooms

The So Very List is a carefully curated directory of businesses that demonstrate genuine commitment to safe, sustainable, and transparent beauty practices. Each listing represents a business that has been thoughtfully selected based on their alignment with our core values.

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