ABOUT SO VERY
Learn more about So Very and the So Very List directly from founder, Micole Cohen Richter
So Very List Might be a Good Fit for you if
- You want your ideal customers to find you quickly and easily
- You want your company to be ranked among the best beauty, wellness, and fitness businesses that prioritize well-being, healthy lifestyles, the appreciation of inner and outer beauty, and sustainability
- You want your ideal customer to think of you first
- You want your accolades and awards to be prominently featured
↓
WHO MAKES THE CUT?
So Very List Standards
All listings must be recognized by national or local media and/or have received recognition or awards from an industry organization. So Very List businesses incorporate at least some of the following, with transparency to consumers:

Hair Salons
- Stellar services, facilities, and staff
- Recycle beauty and other waste
- Use and sell clean, natural, non-toxic products
- Use and sell recyclable products
- Cruelty-free
- Formaldehyde-free
- Sustainable decor, furniture
- Energy-saving practices (lighting, electricity, washer/dryer)
- Ethical treatment of employees, partners, clients

Spas
- Stellar services, facilities, and practitioners
- Recycle beauty and other waste
- Use and sell clean, natural, non-toxic products
- Use and sell recyclable products
- Cruelty-free
- Sustainable decor
- Energy-saving practices (lighting, electricity, washer/dryer)
- Ethical treatment of employees, partners, clients

Specialty Fitness Studios
- Stellar program(s), facilities, and practitioners
- Recycle
- Use and sell clean, natural, non-toxic products
- Use and sell recyclable products
- Energy-saving practices (lighting, electricity, washer/dryer)
- Ethical treatment of employees, partners, clients

Nail Salons
- Stellar service, facilities, and staff
- Recycle beauty and other waste
- Use and sell clean, natural, non-toxic products
- Use and sell recyclable products
- Cruelty-free
- Sustainable decor
- Energy-saving practices (lighting, electricity, washer/dryer)
- Ethical treatment of employees, partners, clients

Yoga & Meditation Studios
- Stellar services, facilities, and practitioners
- Recycle
- Use and sell clean, natural, non-toxic products
- Use and sell recyclable products
- Energy-saving practices (lighting, electricity, washer/dryer)
- Ethical treatment of employees, partners, clients

Gyms
- Stellar program(s), facilities, and practitioners
- Recycle
- Use and sell clean, natural, non-toxic products
- Use and sell recyclable products
- Energy-saving practices (lighting, electricity, washer/dryer)
- Ethical treatment of employees, partners, clients

Beauty Boutiques
- Stellar products, services, and staff
- Recycle beauty and other waste
- Use and sell clean, natural, non-toxic products
- Use and sell recyclable products
- Ethical treatment of employees, partners, clients
- Sell products that are:
- Safe
- Sustainable
- Ethical
- Cruelty-Free
- Synthetic Fragrance-Free
- Efficacious
- Allergen-free options
- Non-GMO
- Non-toxic
- Dermatologist-Tested
- Vegan
- EWG Verified
- Naturally derived ingredients as a priority
- Safe synthetics as needed
- Packaging – recyclable, made from recycled material

Virtual Fitness/Wellness Programs
- Stellar program(s) and practitioners
- Ethical treatment of employees, partners, clients

Freelance/Independent Contractors
- Stellar program(s) and practitioners
- Ethical treatment of employees, partners, clients
↓
LISTING PRICES & BENEFITS
Plans for Every Need
So Very Solid
FREE BASIC LISTING
FREE/forever
- X amount of visitors who are passionate about environmentalism and self-care
- Business Name
- Address
- Email address
So Very Luxe
BETA PRICING
$24.99/month, 6-month minimum
- X amount of visitors who are passionate about environmentalism and self-care
- Business Name
- Address
- Email address
- Phone number
- Brief Description
- Website Link
- Social Media Links
- Up to 5 Photos
- Business Hours
- % of Proceeds Donated to Eco Charity
So Very Professional
SAVE 15%
$254.90/12-month package
- X amount of visitors who are passionate about environmentalism and self-care
- Business Name
- Address
- Email address
- Phone number
- Brief Description
- Website Link
- Social Media Links
- Up to 5 Photos
- Business Hours
- % of Proceeds Donated to Eco Charity
- Special Offers
So Very Happening
LISTING + AD SPACE
$?
Have Questions?
Why Invest in So Very List?
We share your values.
We are dedicated to connecting conscious shoppers, fitness enthusiasts, and wellness lovers with the most respected, talented, inspiring, transformative, destinations and practitioners.
Just like you.
WHAT WE STAN FOR
Our Core Values
Self care is essential
We believe in celebrating the beauty inherent in everyone, inside and out.
Mother Earth and her inhabitants are sacred
We celebrate creators and the creative process
We celebrate creativity
Inclusivity
Honesty and transparency
Positivity
Quality
Service


HIT THE ROAD, JACK
Zero Tolerance Policy
Polluters and wasteful packaging
Toxins in personal care products
Harming animals, humans, and the environment in the name of beauty
Greenwashing and other marketing lies
Fake reviews
Judging people by their appearance
Racism, Sexism, Prejudice
Wasting time searching for the best destinations, products, providers, and events that help you look and feel your best
Still Have Questions?
I’d be happy to speak with you about So Very’s mission and plans for the future!