Congrats! Your company is on the So Very List, a directory of the best sustainable, clean businesses in the world of beauty, wellness, and fitness. Are you ready to attract more customers and grow your business? 

ABOUT SO VERY

Learn more about So Very and the So Very List directly from founder, Micole Cohen Richter

So Very List Might be a Good Fit for you if

    • You want your ideal customers to find you quickly and easily
    • You want your company to be ranked among the best beauty, wellness, and fitness businesses that prioritize well-being, healthy lifestyles, the appreciation of inner and outer beauty, and sustainability 
    • You want your ideal customer to think of you first
    • You want your accolades and awards to be prominently featured

    WHO MAKES THE CUT?

    So Very List Standards

       

    All listings must be recognized by national or local media and/or have received recognition or awards from an industry organization. So Very List businesses incorporate at least some of the following, with transparency to consumers:

    Hair Salons

    • Stellar services, facilities, and staff
    • Recycle beauty and other waste
    • Use and sell clean, natural, non-toxic products
    • Use and sell recyclable products
    • Cruelty-free
    • Formaldehyde-free
    • Sustainable decor, furniture
    • Energy-saving practices (lighting, electricity, washer/dryer)
    • Ethical treatment of employees, partners, clients

    Spas

    • Stellar services, facilities, and practitioners
    • Recycle beauty and other waste
    • Use and sell clean, natural, non-toxic products
    • Use and sell recyclable products
    • Cruelty-free
    • Sustainable decor
    • Energy-saving practices (lighting, electricity, washer/dryer)
    • Ethical treatment of employees, partners, clients

    Specialty Fitness Studios

    • Stellar program(s), facilities, and practitioners
    • Recycle
    • Use and sell clean, natural, non-toxic products
    • Use and sell recyclable products
    • Energy-saving practices (lighting, electricity, washer/dryer)
    • Ethical treatment of employees, partners, clients

    Nail Salons

    • Stellar service, facilities, and staff
    • Recycle beauty and other waste
    • Use and sell clean, natural, non-toxic products
    • Use and sell recyclable products
    • Cruelty-free
    • Sustainable decor
    • Energy-saving practices (lighting, electricity, washer/dryer)
    • Ethical treatment of employees, partners, clients

    Yoga & Meditation Studios

    • Stellar services, facilities, and practitioners
    • Recycle
    • Use and sell clean, natural, non-toxic products
    • Use and sell recyclable products
    • Energy-saving practices (lighting, electricity, washer/dryer)
    • Ethical treatment of employees, partners, clients

    Gyms

    • Stellar program(s), facilities, and practitioners
    • Recycle
    • Use and sell clean, natural, non-toxic products
    • Use and sell recyclable products
    • Energy-saving practices (lighting, electricity, washer/dryer)
    • Ethical treatment of employees, partners, clients

    Beauty Boutiques

    • Stellar products, services, and staff
    • Recycle beauty and other waste
    • Use and sell clean, natural, non-toxic products
    • Use and sell recyclable products
    • Ethical treatment of employees, partners, clients
    • Sell products that are:
      • Safe
      • Sustainable
      • Ethical
      • Cruelty-Free 
      • Synthetic Fragrance-Free
      • Efficacious
      • Allergen-free options
      • Non-GMO 
      • Non-toxic
      • Dermatologist-Tested
      • Vegan
      • EWG Verified
      • Naturally derived ingredients as a priority
      • Safe synthetics as needed
      • Packaging – recyclable, made from recycled material

    Virtual Fitness/Wellness Programs

    • Stellar program(s) and practitioners
    • Ethical treatment of employees, partners, clients

    Freelance/Independent Contractors

    • Stellar program(s) and practitioners
    • Ethical treatment of employees, partners, clients

    LISTING PRICES & BENEFITS

    Plans for Every Need

    Have Questions?

    Why Invest in So Very List?

    We share your values.

    We are dedicated to connecting conscious shoppers, fitness enthusiasts, and wellness lovers with the most respected, talented, inspiring, transformative, destinations and practitioners.

    Just like you.

    WHAT WE STAN FOR

    Our Core Values

    Self care is essential

    We believe in celebrating the beauty inherent in everyone, inside and out.

    Mother Earth and her inhabitants are sacred

    We celebrate creators and the creative process

    We celebrate creativity

    Inclusivity

    Honesty and transparency

    Positivity

    Quality

    Service

    HIT THE ROAD, JACK

    Zero Tolerance Policy

    Q

    Polluters and wasteful packaging

    Q

    Toxins in personal care products

    Q

    Harming animals, humans, and the environment in the name of beauty

    Q

    Greenwashing and other marketing lies

    Q

    Fake reviews

    Q

    Judging people by their appearance

    Q

    Racism, Sexism, Prejudice

    Q

    Wasting time searching for the best destinations, products, providers, and events that help you look and feel your best

    Still Have Questions?

    I’d be happy to speak with you about So Very’s mission and plans for the future!